Friday, December 23, 2011

Coffee of the Month News

Dear Coffee of the Month Customers
We hope you are having a lovely holiday season! This is always an exciting time at Blanchard’s Coffee Co. because we’re always extra busy filling orders for gifts, stocking the shelves at all of our retail locations, keeping our restaurants and coffee houses stocked with beans and, of course, staying wired on this year’s Holiday Blend!
This year, in addition to the seasonal sprint to the New Year, we’ve been putting a lot of thought into the Coffee of the Month program. As you may know, Coffee of the Month has been around since the very beginning of Blanchard’s Coffee Co. and many customers have been receiving their monthly special coffee since day one. From a logistical perspective, however, it has become difficult to give the program all it needs to be successful. In short, our wholesale business is growing rapidly and the pressure from that growth has led to COM getting short shrift—some of you have experienced this first hand in the form of order and billing problems and for that, we are terribly sorry.
We decided that we wanted to keep the BCC Coffee of the Month program around but it needed a new, more manageable format to ensure you get your coffee the way you want it, billed correctly and we don’t annoy our loyal customers with clumsy mistakes.
As of the end of 2011, Coffee of the Month customers will no longer be automatically billed and shipped coffee. We will, however, continue to feature a special coffee each month—January’s Coffee of the Month will be a Southern Coast Indian Estate coffee, which is a very interesting cup! We will feature the coffee of the month on our website, our blog and in an email newsletter. Existing COM customers will receive a 10% discount on purchases of the coffee and can order as much or as little as they like. This keeps our offering list fresh and interesting, rewards our loyal customers and takes away a lot of room for error on our part.
I understand this may be sad, annoying or even angering news for some of you and, if that is the case, I encourage you to please call me directly to discuss. Obviously, our number one goal is to make our customers happy and get them great coffee, so we will do everything in our power to make that happen. Please direct all questions, comments or hate-mail (I hope not…) to me at the following contact information:

Stephen T Robertson
Sales & Marketing, Blanchard’s Coffee Co.

Thank you again for your continued patronage and support of Blanchard’s Coffee Co.—we truly couldn’t have gotten to where we are without it.
We wish you Happy Holidays and a Happy New Year—and stay in contact with us at all of these places:

Best wishes

Blanchard's Coffee Co.

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