Wednesday, September 1, 2010

A Different Type of Coffee Shop

I don't know about you but when I head to a coffee shop I am usually in one of two modes. Mode one grab and run. This is when I have a place to be and need some fuel to get there. Mode two drink and chill. This mode is drink a brew and hang with friends, even been known to break out the chess board. There is however a trend in NY that is only giving you one option and that is Mode One.
Hers is one of a growing number of coffee bars that have opened recently around the country, particularly in New York. Instead of idling at a chair, customers at these establishments stand or perch on a stool to down a cappuccino or an iced coffee at the counter. By doing away with the comfy seats, roomy tables and working outlets that many customers now seem to believe are included in the price of a macchiato, the new coffee bars challenge the archetypal American cafe.

Coffee-bar owners say that while space and rent can be considerations, they’re installing counters because they create a lively environment where it’s easy to have a quick, convivial exchange. “There’s clearly a philosophy behind the coffee bar,” said Christian Geckeler, who describes his ongoing odyssey to taste the country’s best coffee on “It puts the emphasis on the coffee and the barista.”
[via NY Times]
I'm not a fan. Coffee should be an experience not just pitstop. I'm not convinced that a counter will lead to more conversation. It might increase the interaction between barista and customer but won't increase the interaction between customers.

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