Raise your hand if you follow Blanchard's Coffee Co. on Twitter and Facebook.
If you didn't raise your hand you should get on the bandwagon. As much as we try to blog about every cool thing that comes down the pipes, some stuff slips through the cracks--but we rarely miss a beat on social media.
Perfect example: If you were following our Twitter and Facebook feeds Friday evening you probably saw something about a Saturday morning espresso tasting idea. That idea, by the time it was confirmed around 10:00pm Friday night, became known as PopUpEspresso, and if you didn't come out, you missed something pretty special.
For those of you that missed it--here's the story:
I put out a question on Facebook and Twitter around 8:30pm Friday night asking if there was any interest in an espresso tasting Saturday morning--I didn't have anything to do and I needed to be out of my house for a few hours, so I was looking for something interesting to get into.
Enough people expressed interest so I decided to run with it, and at 10:00pm, I announced on Twitter and Facebook that I would hold a PopUpEspresso. What is that you ask? Think of it like a surprise espresso bar. There is no set schedule, no set format--I announced the times and the rules Friday night for the next morning.
This time around, the rules were simple: Come, taste espresso and/or macchiatto, rate it, comment on it, stick around, socialize, ask questions and learn about coffee--if you want to purchase coffee beans, fine, otherwise, leave your money at home. The rules may be completely different next time (and there will be a next time) but they will always be posted ahead of time so you'll know.
This Saturday's event was a great success. We had a bunch of visitors, lots of new faces, and some great feedback on the several espressos we were testing out. Old friends and new friends stuck around, socialized, got highly caffeinated and learned tons of new stuff about coffee and what goes on at Blanchard's on a daily basis.
It is pretty exciting to see how energized an idea can become, even after only a short period of time, so we're already planning the next one! If you want to participate then keep your eyes open for our posts on Facebook and Twitter--it'll be here before you know it!