Monday, February 21, 2011

Coffee & Technology

We don't use a ton of cutting edge technology when producing fresh Blanchard's coffee for you; it really comes down to fire and air. We are, however, very eager to find cool new ways to do what we love to do the most: talk to anyone and everyone about our great, fresh roasted coffee.

We really like the idea of using tons of different types of media to reach folks who might want to learn more about our coffees or follow what we're doing in the social media worlds of Facebook, Twitter & more. With that in mind, we're starting to play with QR Codes.
Here is an example of the first one we created:

Here's how it works: If you have a smartphone you can download a free app that will read bar codes and QR codes; I personally like ShopSavvy because it is also an interactive shopping tool that helps me find the lowest prices on items I scan. Once you have the app you simply scan this code and it redirects you to a page we associate with the code. This one, as you'll see when you scan it, takes you to a generic page we created that allows you to like us on Facebook, follow us on Twitter, view a short video of our roaster in action and visit our website.

Eventually you'll start to see these on coffee bags and signage in all the places you find our coffee. Each type of coffee will have its own code that will tell you about the coffee you've chosen, give you ways to interact with us and that product like tasting notes or brewing tips, and perhaps offer special deals with the product and the location you've scanned it. It is sort of like a coffee education adventure!

Keep you eye out for codes popping up anywhere you find Blanchard's coffee, and happy scanning!

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