We're taking Blanchard's on the road!
Step one has been finding some out-of-towners who were willing to give Blanchard's Coffee a shot. We've found some great folks like Para Coffee in Charlottesville, VA, The Java Shack in Arlington, VA, and Waveriders in Nags Head, NC to start representing our brand and now, we're heading to the Shenandoah Valley for a huge presentation in front of hundreds of folks eager to learn about Blanchard's.
We put together this little video to go along with part of our talk and thought it'd be nice to share it with al of you. Enjoy!
Showing posts with label brew. Show all posts
Showing posts with label brew. Show all posts
Friday, July 8, 2011
Monday, February 21, 2011
Coffee & Technology
We don't use a ton of cutting edge technology when producing fresh Blanchard's coffee for you; it really comes down to fire and air. We are, however, very eager to find cool new ways to do what we love to do the most: talk to anyone and everyone about our great, fresh roasted coffee.
We really like the idea of using tons of different types of media to reach folks who might want to learn more about our coffees or follow what we're doing in the social media worlds of Facebook, Twitter & more. With that in mind, we're starting to play with QR Codes.
Here is an example of the first one we created:

Here's how it works: If you have a smartphone you can download a free app that will read bar codes and QR codes; I personally like ShopSavvy because it is also an interactive shopping tool that helps me find the lowest prices on items I scan. Once you have the app you simply scan this code and it redirects you to a page we associate with the code. This one, as you'll see when you scan it, takes you to a generic page we created that allows you to like us on Facebook, follow us on Twitter, view a short video of our roaster in action and visit our website.
Eventually you'll start to see these on coffee bags and signage in all the places you find our coffee. Each type of coffee will have its own code that will tell you about the coffee you've chosen, give you ways to interact with us and that product like tasting notes or brewing tips, and perhaps offer special deals with the product and the location you've scanned it. It is sort of like a coffee education adventure!
Keep you eye out for codes popping up anywhere you find Blanchard's coffee, and happy scanning!
We really like the idea of using tons of different types of media to reach folks who might want to learn more about our coffees or follow what we're doing in the social media worlds of Facebook, Twitter & more. With that in mind, we're starting to play with QR Codes.
Here is an example of the first one we created:

Here's how it works: If you have a smartphone you can download a free app that will read bar codes and QR codes; I personally like ShopSavvy because it is also an interactive shopping tool that helps me find the lowest prices on items I scan. Once you have the app you simply scan this code and it redirects you to a page we associate with the code. This one, as you'll see when you scan it, takes you to a generic page we created that allows you to like us on Facebook, follow us on Twitter, view a short video of our roaster in action and visit our website.
Eventually you'll start to see these on coffee bags and signage in all the places you find our coffee. Each type of coffee will have its own code that will tell you about the coffee you've chosen, give you ways to interact with us and that product like tasting notes or brewing tips, and perhaps offer special deals with the product and the location you've scanned it. It is sort of like a coffee education adventure!
Keep you eye out for codes popping up anywhere you find Blanchard's coffee, and happy scanning!
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Thursday, January 27, 2011
Daily Coffee Tip::Filters
Coffee filters are one of those ubiquitous kitchen items that every single person in the world (who has a kitchen) can most likely identify. Cone shaped, traditional flat bottom, it doesn't matter; close your eye and I bet you'll picture one right away.
I was talking coffee with some folks recently and an old-timer said "I hate drinking drip coffee because I always taste the paper first." I thought this was a funny thing to say but it got me thinking... and then it got me experimenting, and now its gotten me writing.
Maybe this is a bit picky, but when you spend as much time drinking coffee as I do, picky is a necessity; that old-timer was right--I could taste the filter. I brewed the same coffee with several different methods, some with a standard white filter and some with no filter. White paper filters definitely have a flavor; its not necessarily a bad or offensive flavor, but its there. I realized that once I could pick out the flavor of the filter, it began to annoy the heck out of me.
What to do? It isn't always practical to use filterless brewing methods and my home coffee maker doesn't have one of those nifty metal filters; I'm sure some of you are in the same boat? This led to further experimentation and I found that that paper flavor wasn't as much paper as it was white paper. I find that the bleached white paper has a much more noticeable flavor that isn't nearly as prevalent with unbleached, natural fiber filters. So that is the coffee tip today, try your own experiment--use a filterless system as the control and then brew with bleached versus unbleached filters; taste the difference and let me know what you find!
I was talking coffee with some folks recently and an old-timer said "I hate drinking drip coffee because I always taste the paper first." I thought this was a funny thing to say but it got me thinking... and then it got me experimenting, and now its gotten me writing.
Maybe this is a bit picky, but when you spend as much time drinking coffee as I do, picky is a necessity; that old-timer was right--I could taste the filter. I brewed the same coffee with several different methods, some with a standard white filter and some with no filter. White paper filters definitely have a flavor; its not necessarily a bad or offensive flavor, but its there. I realized that once I could pick out the flavor of the filter, it began to annoy the heck out of me.
What to do? It isn't always practical to use filterless brewing methods and my home coffee maker doesn't have one of those nifty metal filters; I'm sure some of you are in the same boat? This led to further experimentation and I found that that paper flavor wasn't as much paper as it was white paper. I find that the bleached white paper has a much more noticeable flavor that isn't nearly as prevalent with unbleached, natural fiber filters. So that is the coffee tip today, try your own experiment--use a filterless system as the control and then brew with bleached versus unbleached filters; taste the difference and let me know what you find!
Monday, January 24, 2011
Daily Coffee Tip::If not Mr. Coffee, then what?
After posting about how to make the best of your glass-pot, Mr. Coffee style coffee brewer without burning your brew I received a lot of questions about what brewer you should buy if you're planning to upgrade. Personally, I always lean towards manual brewing methods such as the Chemex, a Bodum Press or a siphon pot, but admittedly, I don't brew coffee at home every morning because we always have coffee at the roastery. Manual brew methods tend to present the very best flavors in the cup but they tend to be messy and time consuming--two factors most folks don't want to have to navigate before work while getting the kids ready for school and ensuring the recycling gets to the curb. For those of you living that section of the American dream, it makes sense to have an automatic coffee brewer so I've put together a few options to give you the best cup of coffee at home with the least amount of cost.
My favorite home coffee maker is the Cuisinart 12 Cup Digital Brewer sold at most retail establishments with kitchen products. This brewer is at the top of my list because is simple and highly functional. The water temperature gets up to around 195F (most home brewers don't), it uses a thermal carafe instead of glass+burner, the digital timer functions are easy to use and the design is unobtrusive and compact. At an average price of $100-120, it is on the more expensive side for a home brewer but my personal experience is that this machine lasts for many years and brews consistently as long as you keep it clean and use filtered water for each brew.
Of course, no one likes to purchase a product without having options so here are a couple more home brewers that get the job done consistently and embody most of the same features and benefits as the Cuisinart. The Melitta 10 cup thermal brewer is a good option at a slightly lower price. Melitta is a well respected company in the coffee world but at this point, the Melitta coffee equipment company that garnered such respect is not actually making these machines; the company has expanded so rapidly over the past several years that they outsource all of these small machines to some large manufacturer. The machine works well but I find it doesn't have the long-term life span of the Cuisinart.
I happen to love the BUNN BTX-B thermal coffee maker because it is the closest you can get to a commercial pour-over brewer without actually buying one. This brewer is about the same price as the Cuisinart but boasts a notable advantage; a standing water reservoir which provides much more stable and consistent brew temperatures. Unfortunately, it is ugly as sin and most folks wouldn't want it in their garage, much less on their granite counter tops!
The most important thing to consider when choosing a home coffee maker is to treat the purchase as an investment; not only in the equipment that you hope will last several years, but in the quality of the coffee you brew. Sub-par equipment is ok if you're brewing Folgers out of the can, but when you're investing your hard earned money in high quality coffee it only makes sense to ensure it is being brewed correctly so every cup is as good as it can be.
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Thursday, January 20, 2011
Daily Coffee Tip::Mr. Coffee
I could write an entire series of coffee tips on the best coffee brewing method to give you a great, flavorful cup, but the truth is, most of us already have a coffee brewer of some type. More than likely the coffee brewer that is at your house cost you at least $30-40, some of you a whole lot more. Unless you're totally obsessed with coffee extraction and the gadgetry that produces it, you're probably not eager to upgrade (or downgrade) your equipment until there is a true need, i.e. breakage. With that in mind, I think it is more relevant to help you get the best cup of coffee out of the equipment you already have.
Today, lets talk about the Mr. Coffee. Now Mr. Coffee is obviously a brand of coffee maker but it is an easy way to describe the style; you've all seen it--plastic body, flip top lid, basket in the front, water hole in the back, glass pot and burner. Most folks either own one of these brewers or they did at one time whether made by Mr. Coffee or one of the other myriad coffee maker brands. This brewer does a fine job of brewing coffee--sure there are better methods out there but for a $30 piece of equipment that will last for years under steady use, it really can't be beat.
The problem with this brewer arises after the coffee is brewed; the burner. Just say the name: burner; that is exactly what it does--it burns coffee. I hate the idea of coffee sitting in a glass pot on a burner. Coffee is delicate, even after it is brewed, and it needs to be babied a bit to keep it fresh and delicious. When I brew coffee in the glass pot brewer I try to brew in small batches. First of all, those little brewers perform better at about a half a pot or less; they don't really have the capacity to consistently brew twelve cups of coffee as the manual would have you believe. I would much rather brew a second small pot of coffee than have half a pot sit on the eye, burning and getting stale waiting to ruin my cup. If brewing several smaller batches doesn't suit your routine, however, another great solution for keeping your coffee fresh, hot and delicious is probably sitting in your ice-cold car right now. Just about every coffee drinker in the country has at least one or two thermal travel mugs these days; I have a whole cabinet devoted to them. If you have the double-walled stainless steel type you're in great shape because this type of thermal container is designed to keep coffee hot for hours without subjecting it to any heat source. Pour your cup of coffee and then transfer the rest of the pot to your travel mug and close the lid; when you're ready to refill your cup your coffee will taste fresh and delicious, not burnt and stale.
Today, lets talk about the Mr. Coffee. Now Mr. Coffee is obviously a brand of coffee maker but it is an easy way to describe the style; you've all seen it--plastic body, flip top lid, basket in the front, water hole in the back, glass pot and burner. Most folks either own one of these brewers or they did at one time whether made by Mr. Coffee or one of the other myriad coffee maker brands. This brewer does a fine job of brewing coffee--sure there are better methods out there but for a $30 piece of equipment that will last for years under steady use, it really can't be beat.
The problem with this brewer arises after the coffee is brewed; the burner. Just say the name: burner; that is exactly what it does--it burns coffee. I hate the idea of coffee sitting in a glass pot on a burner. Coffee is delicate, even after it is brewed, and it needs to be babied a bit to keep it fresh and delicious. When I brew coffee in the glass pot brewer I try to brew in small batches. First of all, those little brewers perform better at about a half a pot or less; they don't really have the capacity to consistently brew twelve cups of coffee as the manual would have you believe. I would much rather brew a second small pot of coffee than have half a pot sit on the eye, burning and getting stale waiting to ruin my cup. If brewing several smaller batches doesn't suit your routine, however, another great solution for keeping your coffee fresh, hot and delicious is probably sitting in your ice-cold car right now. Just about every coffee drinker in the country has at least one or two thermal travel mugs these days; I have a whole cabinet devoted to them. If you have the double-walled stainless steel type you're in great shape because this type of thermal container is designed to keep coffee hot for hours without subjecting it to any heat source. Pour your cup of coffee and then transfer the rest of the pot to your travel mug and close the lid; when you're ready to refill your cup your coffee will taste fresh and delicious, not burnt and stale.
Tuesday, January 18, 2011
Daily Coffee Tip::Travel
There was no Daily Coffee Tip yesterday because I was traveling; driving, in fact, for the larger part of the day. With a total of around ten hours of highway time logged this weekend, I had plenty of time to think about coffee on the road; a subject fresh in my mind as I threw loathing glances at the 32oz Diet Coke that sat in place of a delicious cup of fresh roasted coffee. Though my companion and I certainly tried, we couldn't find a decent cup that met our needs (close to the travel route and easily accessible), despite the fact that we traversed three states and several major metropolitan areas. My contemplation led me to this conclusion: If you insist on drinking great, fresh roasted coffee even when you're traveling, you will have to plan ahead and take matters into your own hands.
The first order of business is packing enough ground coffee to last your trip. If you follow my advice you're going to be doing a lot of press pot coffee so if you're used to brewing in a home coffee brewer you'll find you use a bit more ground coffee in the press.
I like to hit the road with a full cup of coffee in my travel mug; in this case use whatever is most convenient at home to fill up before you leave. If your trip is like mine and you'll be on the highway for five hours, you're probably going to want a refresher a few hours into the trip. Without a long, out of the way sojourn to find quality local coffee houses, your choices are basically Starbucks or convenience store--not good. This is where I advocate this little gem, the Bodum travel press. This press acts like your travel mug except it has a press pot stem built in. I preload mine with ground coffee before I leave the house so when I'm ready for a new cup of coffee I can pull over to a gas station and fill my press with hot water (for free) and in four minutes, I've got hot, fresh, french press coffee. I do recommend pouring your coffee into your other travel mug when you're done brewing, otherwise the coffee can over extract. If you need another cup you can repeat the process though this leads to some awkward public restroom press pot cleaning, but then, no price is too high for good coffee right?
Hopefully your ending destination has normal coffee brewing capabilities so you can mirror your pre-trip routine. If not I recommend another neat Bodum product, the Young Press. This press pot still uses the standard Bodum glass beaker but it has a durable protective shell unlike all the other models. This shell is perfect for traveling because it drastically reduces the risk of breakage. If you're stuck at a hotel with bad coffee and in-room brewers designed to only brew paper pods of sad stale coffee, just throw some fresh roasted coffee you brought from home into your Young Press, scurry downstairs to the "continental breakfast" and ask nicely to fill your pot with hot water. You might get a funny look or two but what you won't get is a let-down in your cup.
The first order of business is packing enough ground coffee to last your trip. If you follow my advice you're going to be doing a lot of press pot coffee so if you're used to brewing in a home coffee brewer you'll find you use a bit more ground coffee in the press.
I like to hit the road with a full cup of coffee in my travel mug; in this case use whatever is most convenient at home to fill up before you leave. If your trip is like mine and you'll be on the highway for five hours, you're probably going to want a refresher a few hours into the trip. Without a long, out of the way sojourn to find quality local coffee houses, your choices are basically Starbucks or convenience store--not good. This is where I advocate this little gem, the Bodum travel press. This press acts like your travel mug except it has a press pot stem built in. I preload mine with ground coffee before I leave the house so when I'm ready for a new cup of coffee I can pull over to a gas station and fill my press with hot water (for free) and in four minutes, I've got hot, fresh, french press coffee. I do recommend pouring your coffee into your other travel mug when you're done brewing, otherwise the coffee can over extract. If you need another cup you can repeat the process though this leads to some awkward public restroom press pot cleaning, but then, no price is too high for good coffee right?
Hopefully your ending destination has normal coffee brewing capabilities so you can mirror your pre-trip routine. If not I recommend another neat Bodum product, the Young Press. This press pot still uses the standard Bodum glass beaker but it has a durable protective shell unlike all the other models. This shell is perfect for traveling because it drastically reduces the risk of breakage. If you're stuck at a hotel with bad coffee and in-room brewers designed to only brew paper pods of sad stale coffee, just throw some fresh roasted coffee you brought from home into your Young Press, scurry downstairs to the "continental breakfast" and ask nicely to fill your pot with hot water. You might get a funny look or two but what you won't get is a let-down in your cup.
Friday, January 14, 2011
Daily Coffee Tip::Grind
A coffee-crazed Blanchard's fan just asked, "what grind setting do I need and why?"
Good question, lots of answers.
Grinding is very important and often gets overlooked; this begins with the fact that many of us end up buying pre-ground coffee. How do we know if that coffee was ground specifically for our brewing method? We don't. Most of the time, a coffee producer will grind the pre-packaged stuff at a medium, middle of the road setting, likely giving you a medium, middle of the road result--bor-ring!
The best case scenario is to buy your coffee in whole bean form at your favorite coffee house and ask them to grind at your preferred setting. If you buy your coffee at a place that doesn't offer that service you can always take it to a coffee shop and if you buy a cup of coffee and ask nicely, they'll probably grind your beans for you. Notice I didn't say grind at home; I know, I know, grinding at home makes you a coffee-pro and generally amazing--but for my unorthodox opinion on this subject, read this.
So how does grind matter and what grind should you get?
Simply, grind controls the speed at which water passes over coffee pieces; thus, grind controls extraction. The smaller the pieces, the slower water can pass through it--more water spends more time in contact with more coffee surface. Too high of a surface to water to time ratio gives you over extracted coffee (astringent, acidic, bitter, unpalatable); too low of the same ratio gives you under extracted coffee (weak, sharp, under-flavored, lacking in complexity and structure).
Here are some basic settings:
If you have a plain old flat bottomed filter brewer you need the generic "drip coffee" setting. Most American made grinders put this around a number 7 and generally label it "drip coffee". The grind should look like the consistency of coarse sand or grits (if you know what that looks like).
Cone shaped filters are more efficient at letting water pass over and through coffee grinds and the process must be slowed in this situation--I will note that cone filters tend to make a better extraction than flat filters because more water touches all of the coffee and the ratio mentioned above is closer to ideal. To slow down the cone extraction process you need a slightly finer grind; once again it will be labeled "cone filter" or around number 5.
French press and other manual, filterless brewing systems need a coarser grind, mainly because you want to reduce sludge in the brew pot but also because the coffee stays in contact with the water and you quickly run the risk of over extraction--coarser grind slows this process. This grind should look the consistency of rock salt that you would throw on your walk way.
Espresso machines and Bialetti pots require a fine grind because you are drawing an extraction from a very small amount of coffee in a short period of time, therefore you need to maximize the surface to water to time ratio. There is a difference between Turkish grind and fine espresso grind. Turkish grind is pure powder--about the consistency of cornstarch--and it will basically liquify giving you Turkish coffee (or what I call sludge). This is does NOT espresso make says I. Espresso grind has the consistency of fine corn meal and is still allowing a pass-through extraction. Ideally, if you dropped the cash to buy a real espresso machine, you sprung for a grinder as well and in that case, you just need to find a coffee pro to teach you how to adjust it. If you have a "toy" espresso machine, good luck and best wishes to you.
This may all seem a bit ridiculous, I know, its just ground coffee right? Wrong; but as the venerable Lavar Burton would say, "you don't have to take my word for it!" Get enough coffee to brew a batch in whatever you use and have it ground on the other end of the spectrum from what you need. Brew the coffee and then compare to the correct method. I guarantee you'll see a pretty drastic difference--from there it is, as always, all up to your tastes.
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Thursday, March 18, 2010
How do you brew poll
We have a poll up over there to the right. We know that drip will probably be the #1 answer but we're curious to see what else comes up. Leave your email in the comments to sign up for our newsletter and we will randomly select one lucky person to win a free pound of coffee.
Just noticed the spelling error. As the creator of the poll, sorry about that. Since some folks have already voted I can't go in and fix it.
Just noticed the spelling error. As the creator of the poll, sorry about that. Since some folks have already voted I can't go in and fix it.
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