Dear Coffee of the Month Customers
We hope you are having a lovely holiday season! This is
always an exciting time at Blanchard’s Coffee Co. because we’re always extra
busy filling orders for gifts, stocking the shelves at all of our retail
locations, keeping our restaurants and coffee houses stocked with beans and, of
course, staying wired on this year’s Holiday Blend!
This year, in addition to the seasonal sprint to the New Year,
we’ve been putting a lot of thought into the Coffee of the Month program. As
you may know, Coffee of the Month has been around since the very beginning of
Blanchard’s Coffee Co. and many customers have been receiving their monthly
special coffee since day one. From a logistical perspective, however, it has
become difficult to give the program all it needs to be successful. In short,
our wholesale business is growing rapidly and the pressure from that growth has
led to COM getting short shrift—some of you have experienced this first hand in
the form of order and billing problems and for that, we are terribly sorry.
We decided that we wanted to keep the BCC Coffee of the
Month program around but it needed a new, more manageable format to ensure you
get your coffee the way you want it, billed correctly and we don’t annoy our
loyal customers with clumsy mistakes.
As of the end of 2011, Coffee of the Month customers will no
longer be automatically billed and shipped coffee. We will, however, continue
to feature a special coffee each month—January’s Coffee of the Month will be a
Southern Coast Indian Estate coffee, which is a very interesting cup! We will
feature the coffee of the month on our website, our blog and in an email
newsletter. Existing COM customers will receive a 10% discount on purchases of
the coffee and can order as much or as little as they like. This keeps our
offering list fresh and interesting, rewards our loyal customers and takes away
a lot of room for error on our part.
I understand this may be sad, annoying or even angering news
for some of you and, if that is the case, I encourage you to please call me
directly to discuss. Obviously, our number one goal is to make our customers
happy and get them great coffee, so we will do everything in our power to make
that happen. Please direct all questions, comments or hate-mail (I hope not…)
to me at the following contact information:
Thank you again for your continued patronage and support of
Blanchard’s Coffee Co.—we truly couldn’t have gotten to where we are without
it.
We wish you Happy Holidays and a Happy New Year—and stay in
contact with us at all of these places:
Best wishes
Blanchard's Coffee Co.
